Start a project

What happens next

We will tell you whether we are the right studio before we talk about scope. If we are not, we will say so and try to point you somewhere better.

The first paid step is usually a small scoping or feasibility phase, so both sides learn what the programme really involves before anyone commits to a full build. That phase is where the unknowns worth testing early get identified and, where possible, tested.

Cost and scoping

Engagements are fee-for-service and scoped phase by phase, so the number depends on which phases you need and how much is unknown. We do not publish a rate card. Describe the product and the phase you are in and we will come back with a real range rather than a guess.

Two honest signals while you are planning. A serious hardware programme is a capital expense rather than a small marketing spend. And the cheapest path is almost always to spend a little up front on feasibility so the expensive phases are not wasted. Capital efficiency is something we treat as a skill rather than an accident, and it is usually the difference between a programme that reaches a batch and one that runs out of room first.

Ownership and NDAs

You own what we design for you. The terms are set out in the agreement before work starts, and we will not begin a project where ownership is ambiguous, because that argument only gets more expensive later.

We are glad to sign an NDA before you share anything sensitive. We do not discuss other clients or their products, named or unnamed, and you should expect the same discretion about yours.

Where we are

Wireframe, 401 Logan Avenue, Toronto, Ontario, Canada. Visits are by appointment. We work with clients across Canada and the United States, and most projects run perfectly well with a studio at one end and a team somewhere else.